A SYSTEMATIC APPROACH
Traditional metrics fall short when evaluating pre-market initiatives. You can't measure revenue that hasn't happened, track customers you don't have, or rely on satisfaction scores for products that aren't built.
PRACTICAL TOOLS
Whether you're leading a corporate innovation team or managing a portfolio of ventures, this guide provides the concrete tools you need to navigate the uncertain waters of pre-market innovation measurement.
IMPLEMENTATION GUIDELINES
This practical guide introduces Progress Metrics, a revolutionary framework for measuring pre-market innovation that has helped organizations like Roche Pharmaceuticals, ING, and American Family Insurance make better decisions about their innovation investments.